Where he started

Daniel walked in at 104kg, short on time and tired of diets that banned everything he enjoyed. His goal was simple: feel strong and keep his Friday pizza night.

What changed

His coach built a three-day strength plan and a flexible nutrition target. No foods were off limits — they just had to fit the week.

Nine months later

Daniel is down 18kg, deadlifts double his bodyweight and still has pizza every Friday. Consistency beat perfection.